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Don’t miss a moment of the magic

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O’ZAPFT IS! 🍻🥳🇩🇪 Knoxville Oktoberfest 2026 offic O’ZAPFT IS! 🍻🥳🇩🇪

Knoxville Oktoberfest 2026 officially kicked off today at Schulz Bräu Brewing Company! It was so nice to see everyone who came out this morning for the barrel tapping, and we’re looking forward to seeing everyone tonight for @vol_football vs Kennesaw state. 🏈 

There’s a lot going on this year, from Steinholding to best dressed, a giveaway for merch and a TRIP to MUNICH, and for the first time we will be OPEN ON MONDAYS. 🤩There’s food specials, drink specials, and live music every day. Be sure to check out the link in bio or one of our commemorative programs for everything you need for this Oktoberfest! ✨

Prost to the most spectacular Oktoberfest at Schulz Bräu! 🎶🍺🥨
HOW TO OKTOBERFEST: 1 DAY LEFT HANDS UP 🙌 You’ll HOW TO OKTOBERFEST: 1 DAY LEFT HANDS UP 🙌 
You’ll dress up. You'll show up. You'll raise your stein, eat everything in sight, drink responsibly, and sing loudly…
Now it’s time for the grand finale... 👀 

✨ HANDS UP! ✨
Hands up when the music starts!
Hands up when the whole place starts singing!
Hands up when your friends are looking for you in the Biergarten!
Hands up when your food is ready!
Hands up when the band plays Rocky Top!
Hands up when someone shouts PROST!
Hands up when you’re dancing with your friends!
Hands up when you’re having the time of your life!
The golden rule: Don’t just watch the party. BE A PART OF IT ✨
Dance. Sing. Laugh. Cheer. Make friends. Make memories.
Because that’s what Oktoberfest is all about.
We'll see you tomorrow friends, 
PROST! 🍻
HOW TO OKTOBERFEST: 2 DAYS LEFT MUSIC UP 🎶 If you HOW TO OKTOBERFEST: 2 DAYS LEFT MUSIC UP 🎶
If you hear the band playing and your feet aren’t moving… check your pulse.
Oktoberfest is as much about the music as it is the beer, it's what turns a table into a party.🥳 

✨Music tips✨
• Learn “Ein Prosit” before you go. Trust us.
• Check out what bands are playing when. They are coming from all over and there will always be something playing!
• Sing along even if your German is questionable.
• Get up and dance when the moment strikes.
• Clap! Cheer! Chicken Dance!
• And when the whole Biergarten starts singing? GO ALL OUT.
You don’t need a perfect voice. You just need a little enthusiasm 🎤
HOW TO OKTOBERFEST: 3 DAYS LEFT DRINK UP 🍺 Germans HOW TO OKTOBERFEST: 3 DAYS LEFT DRINK UP 🍺
Germans take beer very seriously. 🧐 
Oktoberfest beer is traditionally served by the Maß (mass), a one liter stein. That’s a LOT of beer, so the goal isn’t to see how quickly you can finish it, it's to enjoy the experience.

✨DRINK LIKE A GERMAN✨
• Savor, don’t sprint.
• Eat before and during the festivities.
• Stay hydrated. There's a self serve water tap across from the kitchen.
• Know your seasonal options: Märzen and Festbier (try both!)
• Check the multiple bars for the shortest line. Less waiting, more festing!
• Know your limit and stick to it.
• When you’re done drinking, bring your steins to the bar (PLEASE) 🤗 
And don’t forget to tip your friendly Bartender. 
Prost! 🍻
HOW TO OKTOBERFEST: 4 DAYS LEFT STEINS UP 🍺⬆️ This HOW TO OKTOBERFEST: 4 DAYS LEFT STEINS UP 🍺⬆️
This is the moment you’ve been waiting for: RAISE A STEIN! 
There’s something about toasting with a Biergarten full of people that makes everything feel like a celebration.

✨Stein tips✨
• Raise your stein high when the band sings "Ein Prosit".
• Prost means toast!
• Make eye contact before you cheers for good Oktoberfest manners.🍻 
• Grip that stein like you mean it. Those things are heavier than they look.
• Purchase your own stein so it's always Oktoberfest at home.
• Show your strength or cheer on your friends in a Stein Holding Contest! 💪🏻
Raise your glass, raise your voice, and raise the roof 🍺

ChristkindlesMarkt

More than a Christmas Market, an Immersive Holiday Experience

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