Festival Specialties – Knoxville Christmas Market

Christkindlesmarkt at Schulz Bräu

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⚽🍻 It's a big week at Schulz Bräu. We're kicking

⚽🍻 It's a big week at Schulz Bräu.

We're kicking things off tonight with Jeopardy! Bar League in the Biergarten at 7PM, followed by USWNT vs. Brazil.

⚽ Thursday & Friday: World Cup opening matches as we begin our run as Knoxville's World Cup Watch Party Destination

🍺 Saturday: Our 10th Anniversary Celebration featuring anniversary steins, beer releases, live polka music, and knight fights

🏎️ Sunday: Brunch, the Barcelona Grand Prix, and more World Cup action throughout the day

Here's to a fun week in the Biergarten. 🍻

Saturday is almost here. 🍻 Our 10th Anniversary c

Saturday is almost here. 🍻

Our 10th Anniversary celebration kicks off at 11AM with a limited-edition anniversary stein giveaway for the first 100 guests (21+). Additional anniversary steins will be available throughout the day while supplies last.

Then spend the day in the Biergarten with live polka music from LynnMarie & The Nashville Polka Guys, anniversary beer releases, great food, and plenty of Gemütlichkeit before Dauntless Armored Combat takes the arena for knight fights under the lights.

Come celebrate 10 years of Schulz Bräu with us.

Prost! 🍻

Ten years ago, Schulz Bräu opened its doors with a

Ten years ago, Schulz Bräu opened its doors with a simple idea: to bring a little piece of Germany to Knoxville.

Since then, we've shared countless beers, meals, celebrations, watch parties, Oktoberfests, Christkindlesmarkts, and so many great memories with all of you. We've been honored to become part of so many family traditions and celebrations along the way.

On Saturday, June 13, we're celebrating 10 years of Schulz Bräu with an anniversary stein giveaway, live polka music, knight fights, beer releases, and a day spent together in the Biergarten.

Whether you've been with us since day one or just discovered us recently, thank you for being part of the story.

Prost to 10 years. 🍻

⚽ 104 matches. One destination. The World Cup is

⚽ 104 matches. One destination.

The World Cup is almost here, and Schulz Bräu will be showing every match of the tournament live with sound.

🇺🇸 Official Home of American Outlaws Knoxville
🇩🇪 Authentic German Biergarten atmosphere
🌎 Fans of every nation welcome
🍺 Cold beer, giant screens, and matchday energy

Whether you're here for Team USA, Germany, or your home country, this summer's biggest moments deserve more than a TV in the corner.

Every Match. Every Goal. Every Moment. Live with Sound.

See you on matchday.

#WorldCup #WorldCup2026 #USMNT #TeamGermany #AmericanOutlaws #AOKnox #KnoxvilleSoccer #SchulzBrau

The countdown to the World Cup is on. ⚽🍻 This Sat

The countdown to the World Cup is on. ⚽🍻

This Saturday, we're teaming up with the American Outlaws and Knoxville Vintage Market for a full day in the Biergarten featuring USA vs. Germany, USWNT vs. Brazil, live music, cold beer, and support for the Your Foot My Foot Foundation.

Then on Sunday, we're opening early for brunch and the Monaco Grand Prix.

ChristkindlesMarkt

More than a Christmas Market, an Immersive Holiday Experience

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Schulz Bräu Brewing
RESERVE AN IGLOO

FAQs
Press Kit
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Vendors
Food & Drink
Schulz Bräu Brewing
RESERVE AN IGLOO